The Kia 2014 Cadenza ad campaign makes the road seem as tranquil a place as ever by likening the car cabin to libraries, art galleries and churches. A place of serene reflection, it reads, "Make the road a quieter place." This is cleverly visualized by introducing a marked tarmac in the middle of an old library and a traffic light amidst the arches of a church.
Conceived and executed by Innocean, an ad agency based in Canada, the Kia 2014 Cadenza ad campaign was art directed by Zachary Muir-Vavrina with creative direction by Gerald Schoenhoff. The surreal images were impressively retouched by Steve Rusk. They are so convincing that people might not even notice the tweaks at first.
What's Driving This Trend
- Quiet Car Cabin
- Opportunity for car manufacturers to innovate and create quieter cabins for a more serene driving experience.
- Tranquil Reflection
- Opportunity for advertisers to create campaigns that promote tranquility and serenity in unconventional settings.
- Clever Visualization
- Opportunity for creative agencies to use surreal imagery to convey a message in a visually impactful way.
Who This Affects Most
- Automotive
- Car manufacturers can capitalize on the trend of creating quieter cabins and promote it as a unique selling point.
- Advertising
- Creative agencies can leverage the trend of promoting tranquility to create attention-grabbing and memorable campaigns.
- Digital Imaging
- Opportunity for image retouching professionals to showcase their skills in creating realistic and convincing visuals.
