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Twisted Surreal Sketches

Ki Yoong Presents a Dark Side to Her Subjects

— July 14, 2011 — Art & Design
These sketches by Ki Yoong bring out the darker side of human nature through various contortions and designs. Mostly focusing on humans for her subjects, Yoong ensures all viewers have a lasting impression of her drawings upon viewing them.

This lasting impression is created through the small changes Ki Yoong incorporates to a traditional design. A portrait is shadowed in such a way that makes one wonder the troubles the subject is going through. A bird lying in a nest is placed in such a manner that one questions whether it is alive or dead. Although morbid, these sketches by Ki Yoong are nothing short of extraordinary.

Implications - Companies must not be afraid to use darker subjects and themes when it comes to advertising and product design. Many consumers are looking to purchase items that express unmentionable sentiments, and businesses can provide this to that growing customer base.
Trend Themes
1. Dark-themed Designs - Companies can cater to consumers looking for unmentionable sentiments by incorporating darker subjects and themes in their advertising and product design.
2. Contorted Portraits - There is an opportunity for artists and businesses to experiment with traditional designs and incorporate small changes that leave a lasting impression on viewers, much like Ki Yoong's contorted portraits.
3. Morbid Art - There is a growing interest in unique and thought-provoking art, and businesses can leverage this trend by featuring and promoting morbid art pieces like Ki Yoong's sketches.
Industry Implications
1. Advertising - Advertising agencies and brands can incorporate dark-themed designs in their campaigns to cater to consumers looking for unmentionable sentiments.
2. Art - The art industry can explore the market for morbid art pieces and promote unique and thought-provoking artists like Ki Yoong.
3. Product Design - There is an opportunity for businesses to experiment with traditional product designs and incorporate small changes that leave a lasting impression on consumers, much like Ki Yoong's contorted portraits.
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