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KFC's Hot and Spicy Print Ads Cleverly Replace Flames with Chicken

 - Apr 24, 2018
References: ogilvy & psfk
Print ads can entice consumers with mouth-watering imagery, but they rarely convey the extent of the food's flavor profile, which is why KFC's Hot and Spicy print ad serves as such a genius marketing tactic.

For the ad, the marketing agency Ogilvy & Mather Hong Kong featured a flaming race car speeding down a track. However, instead of using flames, the brand used carefully placed chicken wings, effectively highlighting the extent of the food's spice. This print ad is just one in the flaming campaign series with other iterations featuring fried chicken in the place of various explosive scenes. The explosive scene is just one of the fast food brand's clever branding efforts, as recent campaigns have featured equally eye-catching imagery.

Image credit: KFC, Ogilvy & Mather