With the HBO's seventh season of 'Game of Thrones' set to debut in just a few short weeks, KFC UK and Ireland is looking to capitalize on the tremendously popular fantasy series with a new ad. The QSR's minute-long spot features Kristian Nairn, the actor who portrayed fan-favorite Hodor on the show, and it plays off of the poor giant's fate in season six.
Fans of the show no doubt remember Hodor's time-twisting demise as he held the door against hordes of villains, sacrificing himself so that Bran could escape and showing fans how he got his name. The KFC UK and Ireland ad teases that tragic scene, with Nairn this time acting as a KFC employee holding off a horde of hungry diners placing their orders for chicken with rice. Like in the Game of Thrones episode, Nairn ends up repeating "chicken with fries" until it morphs into "chicken with rice," the product that the clever spoof is selling.
What's Driving This Trend
- Fantasy-spoofing Restaurant Ads
- There is potential for restaurants to create ads that capitalize on the popularity of fantasy series like Game of Thrones.
- Character-based Advertising
- Using beloved characters from popular shows can be an effective strategy for advertising.
- Nostalgic Marketing
- Creating ads that reference memorable moments from popular TV shows can resonate with viewers.
Who This Affects Most
- Fast Food Industry
- Fast food chains can utilize character-based advertising in their marketing campaigns.
- Entertainment Industry
- The entertainment industry can explore partnerships with restaurants to create unique and engaging ads.
- Advertising Industry
- Advertising agencies can develop creative campaigns that incorporate nostalgic references to popular TV shows.
