If you’re not in the mood to cook this weekend, you can access the KFC menu online and order some fried chicken without picking up the phone.
This advertisement does a brilliant job of illustrating the convenient service now offered by KFC. The ad features a standard looking laptop on a kitchen counter. However, instead of just showing the KFC website, the laptop screen houses a 3D KFC storefront.
The concept successfully communicates the full service experience of a traditional KFC storefront with the home convenience of online ordering.
More and more companies are offering online ordering options these days. After creating a customer profile, the online KFC menu will remember your location (and therefore the nearest store) as well as your last order and other specific details of the location (front door, side door, building or apartment).