Question: What do you get someone who already owns a $262,000 Aston Martin DBS? Answer: You get them a matching Jaeger-LeCoultre AMVOX2 DBS Transponder. This is a luxury timepiece that doubles as a key-less entry remote. For $40,400 dollars you get a watch that matches your dashboard interior, as well as the ability to open and closes your door with the 'push of a button'.
Implications - The team that developed the AMVOX2 DBS Transponder watch claims that it is "one of the most exciting projects" that they have ever developed when it comes to watchmaking. Perhaps other supercar brands will like the idea and decide to create watches like this for their cars!