Ketel One Botanical is being introduced as a first-of-its-kind vodka that's distilled with real botanical ingredients and infused with natural fruit essences.
The low-calorie Ketel One Botanical is made with 100% non-GMO grain and is free from carbs, artificial flavors, added sugars and artificial sweeteners. The new product is being introduced to consumers in three varieties, each of which is packaged in a botanically inspired bottle: fragrant Peach & Orange Blossom, the crisp and refreshing Cucumber & Mint and the zesty Grapefruit & Rose.
As consumers embrace conscious living and mindful consumption habits, their eating and drinking choices are shifting towards healthy, socially responsible purchases. In the alcohol industry, a number of better-for-you low-ABV products are being created to satisfy a desire for guilt-free indulgence.