Kerasilk is known for its signature Keratransform Technology, which incorporates keratin and silk proteins to improve the texture of hair, along with its strength and manageability—and its newly relaunched and reformulated lineup includes plant-powered silk technology. One such product is the climate-neutral Restorative Balm for dry, stressed and damaged hair, which strengthens the hair fiber and leaves it up to 15 times more resistant to breakage.
In Kerasilk's line of specialty products for significant hair optimization and improvement, there are other high-performance, multi-benefit balms. While the Taming Balm targets frizziness, the Curl Balm supports those who desire defined, bouncy curls. All of these products feature Biomimetic Silk, a 100% vegan formula and fully recyclable product packaging.
What's Driving This Trend
- Vegan Silk Technology
- Brands can explore plant-powered silk technology to create innovative, sustainable hair products.
- Multi-benefit Balms
- Businesses can capitalize on the popularity of balms by creating high-performance, customized products for different hair types.
- Sustainable Packaging
- There is an opportunity for companies to create fully recyclable product packaging for their hair care products.
Who This Affects Most
- Hair Care
- Kerasilk's use of unique ingredients creates an opportunity for companies to differentiate themselves in the hair care industry.
- Beauty
- Innovators can explore the use of vegan silk technology and sustainable packaging to create disruptive products in the beauty industry.
- Sustainability
- Companies can explore ways to incorporate sustainability into their packaging and product formulations to meet the growing demand for eco-friendly options.
