The Kellogg's All-Bran Prebiotic cereals are a new product range that will offer consumers a way to support their gut health on a daily basis by increasing their intake of healthy foods. The products each contain chicory root, which is a prebiotic fiber that will support the good bacteria found in the gut. The cereals will start hitting store shelves in January 2020 and will be supported by an expansive campaign that educates consumers on the benefits of fiber.
Kellogg's UKI Brand Activation Manager Florence Florence Kayll spoke on the Kellogg's All-Bran Prebiotic cereals saying, "With 26% of UK consumers claiming to they eat less fibre than they should, it is really important we educate our shoppers to understand the importance of having fibre in their diets. Our All-Bran range contains almost 40 per cent of the recommended daily allowance of fibre (11g). This new food gives us an opportunity to grow this historic brand and keep Kellogg’s at the heart of the gut health trend.”