Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

KAWS TREK Madone Bicycle for Lance Armstrong Features Graffiti Graphics

 - Mar 8, 2009   Updated: Jun 1 2011
References: supertouchart & hypebeast
This badass personalized KAWS TREK Madone Bike was made especially for Lance Armstrong by pop artist KAWS. It's meant to kick off the LIVESTRONG "Stages" art campaign, and was unveiled at Nike's Montalban Theater.

The KAWS TREK Madone bike is covered with the cartoon-style teeth that are a hallmark of KAWS' artwork. Lance Armstrong will ride this personalized bike during the Milan-San Remo Cycle Race.

Implications - The simple designs of bikes encourage cyclists to put their own creative twists on the transportation method in hopes of standing out. With so many consumers wishing to express their individuality, brands are given the opportunity to give them that freedom. Businesses can look towards consumers as a source of inspiration instead of brainstorming concepts that may not work; that way they know exactly what to provide.