South African company REcreate specializes in taking old luggage, milk bottles, typewriters and other back-of-the-basement items into unique pieces of furniture.
Designer Katie Thompson is the brains behind RECreate. Even though she is not the first person to take a crack at the art of recycling, Katie Thompson definitely has a knack for turning so-called "junk" into household gems. Check out the featured gallery to see these interesting pieces for yourselves.
Implications - Consumers relish in products that offer a wide range of desirable qualities. Consumers are often torn between contemporary and vintage and businesses that can effectively offer both will appeal to a wide audience. Consumers will likely invest in products that satisfy a different range of preferences and tastes.