The Karlstad Energi campaign looks like something straight out of the classic novel 'Animal Farm' by George Orwell. It was the pigs that became 'civilized' and took over the farm, after all. Dressed as wealthy individuals, the pigs in this ad campaign don't look very trustworthy. The company hones in on this seediness in order to encourage people to take their electricity business to them.
Conceived and executed by Bulldozer, an ad agency based in Karlstad, Sweden, the Karlstad Energi campaign urges people to "learn how to avoid the worst pigs." One of the biggest lessons these people will get is that Karlstad Energi is the way to go. The Karlstad Energi campaign was art directed by Andreas Österlund with illustrations and photography by Anders Lipkin.