PLASTIK Magazine's "Karl Who" editorial is the work of creative studio BEYOND Production. Led by Eli Rezkallah, the studio aims to push visual boundaries with their work and this fashion story is no exception.
Channeling fashion icon and Chanel designer Karl Lagerfeld, Beyond Production's "Karl Who" editorial is the opposite of expected. The eccentric designer is portrayed by a grey-haired female model who dons his classic black-and-white outfits, studded gloves and oversized black shades.
The model poses in stoic captures as well as playful shots that reveal the designer's youthful and rebellious side. Despite of his age, Karl Lagerfeld is a style guru for young generations and is known for keeping in tune with the latest in music, fashion and film.
Key Themes Behind This Trend
- Gender-bending Editorials
- Disruptive innovation opportunity: Creating fashion stories that challenge traditional gender norms and showcase non-binary fashion icons.
- Eccentric Fashion Portrayals
- Disruptive innovation opportunity: Pushing the boundaries of fashion editorials by portraying designers and style icons in unexpected and unconventional ways.
- Youthful Reinterpretations
- Disruptive innovation opportunity: Reimagining iconic figures through a youthful lens to resonate with younger generations and create new fashion narratives.
Where This Applies
- Fashion Publications
- Disruptive innovation opportunity: Transforming traditional fashion magazines by featuring unconventional and boundary-pushing editorials that capture readers' attention.
- Creative Studios
- Disruptive innovation opportunity: Collaborating with fashion magazines and brands to create visually stunning and thought-provoking editorials that stand out in a crowded market.
- Fashion Photography
- Disruptive innovation opportunity: Experimenting with new styles and concepts in fashion photography to capture unique and captivating visuals that redefine industry standards.
