This concept design for a hockey stadium in Ekaterinburg, Russia by Karina Garipowa will certainly turn heads if it's ever built. The disc-shaped stadium features giant cutout portholes and a gaping entrance.
Stadiums and sports venues have really stepped up to the plate in terms of design. We saw some incredible architecture for the Beijing and Vancouver Olympic Games, which follows Karina Garipowa's hockey stadium design in the gallery above.
Implications - Consumers in contemporary society are only looking for designs that feature the most modern aesthetic. Products that are sleek are appealing to those who want to stay on the cutting edge with all of their purchases. Companies trying to increase their appeal could focus on this clean-cut style when coming out with their newest items.