Kari Gran's Lip Whip was previously packaged in all-black pots, but the whipped wildcrafted balms just had their packaging updated to match the newest color, Rosie Gold.
The elegant lip balm pots boast low-profile designs that have clear frosted bottoms and rose gold-hued screw-top caps. Since the lower portion of the pots is somewhat translucent, this design feature makes it easy for consumers to quickly identify the shade inside. The decision to refresh its packaging was based on customer feedback, as those who own multiple Lip Whip shades desired a convenient way to find their desired color. The newest lip color adds to the existing collection of Lip Whip products, which includes other colors like Jeannie, Marsala, Radiant and Shimmer.
The Lip Whips are made with organic, non-GMO and naturally derived ingredients like beeswax, calendula extract and nourishing oils.
What Makes This Trend Stand Out
- Updated Packaging
- Opportunity for companies to refresh their packaging based on customer feedback and enhance product visibility.
- Color Identification
- Potential for companies to use translucent packaging to make it easier for consumers to identify shades or colors.
- Whipped Wildcrafted Products
- Disruptive innovation opportunity for companies to create more natural and sustainable whipped beauty products.
Sectors Adopting This
- Beauty and Skincare
- Opportunity for beauty and skincare companies to update their packaging based on customer preferences and enhance product visibility.
- Cosmetics
- Potential for cosmetic companies to incorporate translucent packaging to make it easier for consumers to identify different shades or colors.
- Natural and Sustainable Products
- Disruptive innovation opportunity for companies in the natural and sustainable products industry to create whipped beauty products made with organic and naturally derived ingredients.
