Italian sportswear label Kappa introduces its Fall/Winter 2019 collection full of premium lifestyle pieces that prepare for the colder months to come later this year. The capsule is immediately captivating, drawing attention with the color palette.
The vibrant hues include yellow, teal, and fuchsia, adorning pieces such as puffer coats, tracksuits, and crewneck sweaters. There are also the options of more muted options of white, black, and gray across a selection of hoodies and denim jackets. Between the contrasting tonal options lies pastels and navy blue adorning outerwear and fleece designs. In addition to the aforementioned seasonal pieces are some pull-over coats, shorts, soccer-centric goods, long sleeve tops, and more. The entire Kappa Fall/Winter 2019 collection is set to launch later this year.
Key Themes Behind This Trend
- Vibrant Sportswear
- Disruptive innovation opportunity: Develop sustainable and eco-friendly sportswear options that incorporate vibrant colors.
- Premium Lifestyle Pieces
- Disruptive innovation opportunity: Create customizable sportswear that caters to individual style preferences.
- Seasonal Collections
- Disruptive innovation opportunity: Implement technology that allows for real-time production and distribution of limited edition sportswear collections.
Where This Applies
- Sportswear
- Disruptive innovation opportunity: Integrate smart technology into sportswear to monitor performance and provide real-time feedback.
- Outerwear
- Disruptive innovation opportunity: Develop lightweight, yet high performance outerwear that is suitable for extreme weather conditions.
- Fashion Retail
- Disruptive innovation opportunity: Implement augmented reality in fashion retail to provide customers with virtual try-on experiences.
