The 'justWink Greeting Cards' app from American Greetings offers a convenient way for people to share well wishes with one another over social media.
Rather than going out to the store to pick up a physical greeting card, users simply have the option to download the app, choose a card for a special occasion, personalize it, record an optional voice message, then choose to send it via text message, email, Twitter, Facebook, Apple Watch or real mail.
As well as being ideal for sharing thoughtful birthday wishes, the app also makes it easy for users to send a heartfelt "Thank you," a note of "Congratulations!" or a funny random note. While the app is free to download, there are 'Primo Packs' that can be purchased for more variety in greeting cards.
Key Themes Behind This Trend
- Digital Greeting Card Apps
- Disruptive innovation opportunity to streamline the process of sending well wishes by offering a convenient digital alternative to physical greeting cards.
- Personalized Greeting Card Designs
- Disruptive innovation opportunity to capitalize on the demand for unique and customizable greeting card designs by offering personalized options through digital platforms.
- Integration with Social Media
- Disruptive innovation opportunity to leverage the popularity of social media platforms by integrating digital greeting card apps to enable seamless sharing of cards on various networks.
Where This Applies
- Digital Greeting Card Industry
- Disruptive innovation opportunity to revolutionize the traditional greeting card industry through the development of user-friendly and personalized digital greeting card applications.
- Mobile App Development Industry
- Disruptive innovation opportunity for mobile app developers to create intuitive and feature-rich digital greeting card apps that offer a seamless user experience.
- E-commerce Industry
- Disruptive innovation opportunity for e-commerce platforms to expand their offerings by incorporating digital greeting cards as a convenient and customizable product category.
