The 'Justin Bieber vs. One Direction' infographic takes a look at one very specific demographic: preteen girls. As the dominant fanbase for the two major musical acts that have swept the pop scene, these tweens are diehard fans.
While both of them hold an intense American fanbase, both acts are from outside of America. Bieber, a Canada native, is from the hometown of Stratford, Ontario whilst One Direction's bandmates are spread from around different areas of the UK. Bieber holds a steady lead in the Facebook, Twitter and YouTube categories of social media, trumping the British invaders many times over. However, One Direction is a relatively new addition to the scene so over the next year this graph could look entirely different.