The Julia Johanson Temperley London Autumn Winter 11/12 campaign is the picture of upscale etherial elegance. Striking the perfect balance between vintage chic and modern strength, Johanson's rare and classic beauty epitomizes the collection's story. The Fall-Winter line is based around intricate detailing juxtaposed against gorgeous and contrasting neutrals.
Body-hugging silhouettes that frame Johanson's hour glass to perfection, cropped blazers and flowing full length gowns make up the brand's look this season. The campaign, lensed by Adam Whitehead, is a striking outdoor shoots that uses nature's complexities to bring out the elements of the clothes that thread together to create a striking style story.
Implications - The rise of blogging, viral videos and social media has left the impact of print ads across the majority of industries dwindling. The fashion industry is a notable exception, where striking still imagery is used to show consumers up and coming seasonal fashion sin a story telling context that helps target certain styles to particular niche markets.