This JTW Avril Elizabeth Home 'Jumbled' commercial raises awareness for people with special needs in the hope that caring viewers will donate money to the organization.
The commercial cleverly takes common vocab that most individuals are able to spell, and jumbles them to prove a point: some things in life are just assembled differently, but this does not mean that we should treat these things with any less respect. The JTW Avril Elizabeth Home 'Jumbled' commercial aims to raise money for the home to help people with special needs and make their lives that much better. Now that's a commercial for a cause.
Implications - Many consumers are becoming much more socially aware in contemporary society, so products that make a profit as well as contribute to this greater good are far more marketable than the average commodity.
Key Themes Behind This Trend
- Socially Conscious Products
- Opportunity for businesses to capitalize on the trend of consumers wanting products that contribute to the greater good.
- Special Needs Awareness
- Disruptive innovation potential for businesses that raise awareness and support for people with special needs.
- Cause-related Marketing
- Brands can create disruptive innovation opportunities by aligning themselves with charitable causes and effectively promoting them.
Where This Applies
- E-commerce
- Opportunity for e-commerce platforms to showcase and market socially conscious products.
- Advertising
- Disruptive innovation potential in the advertising industry by creating campaigns that raise awareness for special needs.
- Nonprofit Sector
- Disruptive innovation opportunities in the nonprofit sector by leveraging cause-related marketing to increase donations and support for special needs organizations.
