This journalism platform gives readers access to premium articles without paywalls or ads. Based in the Netherlands, Blendle allows people to only pay for the stories they love. This is a new scheme to ensure journalists and news outlets are compensated financially for their hard work. This is an ongoing issue within the industry.
Blendle also learns from past behavior, not unlike Spotify's Discover Weekly feature. The journalism platform hosts pieces from a wide variety of credible and well-respected media channels including The New York Times, The Economist and The Wall Street Journal. Handpicked by human curators, the articles are sent directly to your inbox.
Blendle is currently running their beta test in the United States.
Key Themes Behind This Trend
- Premium Journalism Platforms
- Opportunity for journalism platforms to offer access to premium articles without paywalls or ads.
- Pay-per-read
- Disruptive innovation opportunity for platforms that allow readers to only pay for the stories they love.
- Curated Media Content
- Opportunity for platforms to curate and provide high-quality articles from well-respected media channels to readers.
Where This Applies
- Journalism
- Disruptive innovation opportunity for journalism industry to find new ways to compensate journalists and news outlets financially.
- Media and Publishing
- Opportunity for media and publishing industry to adopt pay-per-read models to drive revenue.
- Technology and Software
- Opportunity for technology and software industry to develop innovative platforms that curate and deliver personalized content to readers.
