'Webtoon,' the online content delivery platform centered around a community of writers and creatives, announced the creation of 'Yonder,' a new reading application focused on premium content. While Webtoon places its focus on content written by the community and freely accessible on the platform, and the company's other service 'Wattpad' places its focus on all forms of freely accessible writing projects, it will be taking a different approach with Yonder.
Webtoon stated that it will allocate a minimum of $2 million USD per year to acquire premium written content exclusively for Yonder. This content will be accessible in a serialized manner where users can purchase individual volumes, or entire series, at their leisure. Yonder's Chief Content Officer, Sue Johnson, stated: “Every single thing that appears on Yonder has been hand-selected for us.”
Image Credit: Webtoon, Yonder
What's Driving This Trend
- Serialized Fiction Apps
- The trend is towards creating reading applications for serialized, premium content that users can purchase individual volumes, or entire series, at their leisure.
- Exclusive Premium Content
- The trend is towards acquiring exclusive premium written content for reading applications, in order to create a unique experience for the users.
- Hand-selected Content
- The trend is towards selecting premium content manually, rather than relying on automated curation, to ensure high-quality and unique reading experiences for users.
Who This Affects Most
- Digital Publishing
- There is a disruptive innovation opportunity for digital publishing companies to create premium reading platforms with hand-selected content to appeal to readers who seek unique experiences.
- Content Delivery
- There is a disruptive innovation opportunity for content delivery companies to invest in or create serialized fiction apps with premium content to drive more revenue from avid readers.
- E-commerce
- There is a disruptive innovation opportunity for e-commerce companies to partner with premium reading platforms and offer users seamless purchase options for serialized content collections.
