Grown-Up Girl Shoots

The Josephien Rodermans RUSSH Magazine Shoot is Eclectically Urban

The Josephien Rodermans RUSSH Magazine editorial makes style waves in its April/May 2012 issue. Photographed by Nick Dorey, the natural beauty is captured amongst an urban setting, sporting the chic styles of Louis Vuitton's Autumn/Winter 2012 collection.

Posing in the heart of the big city, Josephien plays the role of grown up girl, channeling retro style icons while retaining an air of childlike eccentricity. Styled by Gillian Wilkins, the model transitions between girly and ladylike, sporting structured silhouettes, artfully patterned pieces and whimsical cut-out fashions.

Pairing sophisticated staples with casual kicks, the model fights the urge to grow up, holding on to fashion pieces from her past. The Josephien Rodermans RUSSH Magazine editorial is edgy and eclectic, showcasing a mix of high-end designer and street wear styles that reference current looks while re-introducing past favorites.

Eclectic Fashion
Opportunity to create new fashion lines that mix high-end designer with streetwear styles.
Retro Revival
Disruptive innovation opportunities in reviving past fashion favorites and styles.
Grown-up Cool
Designing fashion lines that mix ladylike and girly styles with childlike eccentricity.

Where This Applies

Fashion Industry
Find ways to mix high-end fashion with streetwear and reviving past styles.
Photography Industry
Opportunity to showcase fashion in urban settings with natural beauty models.
Magazine Publishing Industry
Disruptive innovation opportunities in showcasing eclectic fashion styles and reviving past fashion favorites.
SCORE
5.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 81%
Freshness 8%