It’s always interesting to look at an everyday object with a new perspective, as the Josef Schulz ‘Sign Out’ collection shows. Focusing on roadside signposts across America, he doctors each photo so that only the object remains.
By stripping away meaning, the Josef Schulz ‘Sign Out,’ CoolHunting eloquently poses that “rather than empty speech bubbles ready for filling in with thought or action, suggest a more dystopian vision of loss.” So sad.
The Josef Schulz 'Sign Out' is a Commentary on the American Dream
Meghan Young — February 2, 2010 — Fashion
References: galerie-weigand.de & coolhunting