To celebrate National Garage Sale Day on August 14th, JoJo Fletcher, the television personality and interior design expert, recently joined forces with online resale marketplace Mercari to help Americans declutter their homes. Consumers can now enter to win a makeover to declutter their garage or a room of their choice – through the Mercari Local sweepstakes. The winner will receive a personal video consultation with JoJo, a $3,000 check, and $500 credit added to their Mercari account
"With the launch of Mercari Local, I am able to exchange items with my neighbors without the hassle of a meetup. It's so easy you don't even have to be there and beyond that, I'm able to give my unused items a new home," said JoJo Fletcher.
Image Credit: Mercari
Why This Trend Is Growing
- Resale Marketplace Revolution
- The partnership between Mercari and JoJo Fletcher highlights the disruptive innovation opportunities for the online resale marketplace industry, as well as the general trend of consumers embracing secondhand shopping and decluttering practices.
- Virtual Consultation Services
- The Mercari Local sweepstakes underscores the trend of rising demand for virtual consultation services, which create a new business opportunity for interior design experts and other professionals alike.
- National ___________ Day
- The Branded Garage Makeover Sweepstakes promotes the trend of celebrating National Holidays, providing a marketing opportunity for businesses to create similar events that celebrate a particular holiday.
Industries Being Reshaped
- Online Resale Marketplace
- The partnership between Mercari and JoJo Fletcher underscores the disruptive innovation opportunity for the online resale marketplace industry given increasing interest and demand for sustainable shopping practices.
- Virtual Interior Design Services
- The Mercari Local sweepstakes highlights the increasing demand for virtual interior design services, creating new business opportunities for interior designers and related industries.
- Marketing Campaign
- The Branded Garage Makeover Sweepstakes presents a marketing opportunity for brands across a range of industries to engage consumers and generate interest in their products or services through seasonal or national holiday events.
