The Johnnie Walker Black Label The Director's Cut Whiskey is set to be available for a limited time to celebrate the release of the science fiction film Blade Runner 2049. The Scotch Whiskey was featured in the first film, so the new release to coincide with the premiere made sense to do some cross-promotional branding.
The Johnnie Walker Black Label The Director's Cut Whiskey boasts a 49% ABV and has been limited to just 39,000 bottles that are able to be purchased now. The Scotch Whiskey identifies a growing shift towards cross-branded products that play on the popularity of one another to gain more widespread appeal amongst consumers.
The whiskey features a squared-off bottle that speaks to the modern, futuristic nature of the film its branded after.
What Makes This Trend Stand Out
- Cross-branded Products
- Companies are capitalizing on the popularity of one another to create limited edition cross-branded products that appeal to a wider audience.
- Limited Edition Products
- Limited edition products continue to draw consumers in with its exclusivity.
- Pop Culture-inspired Products
- Pop culture-inspired products are gaining popularity as consumers look to connect with the media they consume in new ways.
Sectors Adopting This
- Alcohol
- Alcohol brands can capitalize on cross-promotion with pop culture to create unique and limited edition products that appeal to movie fans and whiskey enthusiasts alike.
- Film
- Movies can collaborate with alcohol brands to create unique limited edition products that excite fans and promote the film.
- Marketing
- Marketers can implement cross-promotional branding strategies to create fresh, new products that appeal to a wider consumer base.
