The Johnnie Walker Black Label The Director's Cut Whiskey is set to be available for a limited time to celebrate the release of the science fiction film Blade Runner 2049. The Scotch Whiskey was featured in the first film, so the new release to coincide with the premiere made sense to do some cross-promotional branding.
The Johnnie Walker Black Label The Director's Cut Whiskey boasts a 49% ABV and has been limited to just 39,000 bottles that are able to be purchased now. The Scotch Whiskey identifies a growing shift towards cross-branded products that play on the popularity of one another to gain more widespread appeal amongst consumers.
The whiskey features a squared-off bottle that speaks to the modern, futuristic nature of the film its branded after.