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High-Quality Performance-Optimizing Supplements

The Jock Fuel Supplements are Crafted in the USA

— February 11, 2020 — Marketing
The Jock Fuel supplements range is being launched at The Vitamin Shoppe to offer consumers a lineup of products that are perfect for helping them to fine-tune their nutrition and also support them through tough challenges. Created by Jocko Willink and Origin Maine, the products include the pre-mission energy support, protein powders, nootropics, krill oil, ready-to-go energy and even cognitive support drinks that are perfect for optimizing performance. The products are now available at more than 690 The Vitamin Shoppe locations for curious athletes to pick up.

Chief Execute Officer of The Vitamin Shoppe Sharon Leite spoke on the availability of the Jock Fuel supplements saying, "We at The Vitamin Shoppe have been longtime fans of Jocko Willink’s inspiring message, and we share his values of determination, boldness, and rigor. We appreciate the inspiration Jocko brings to so many people, particularly those who have admirably served our country in uniform. Adding Jocko Fuel’s unique brand of expertise and innovation to The Vitamin Shoppe is an exciting expansion of our best-in-class wellness offerings that help you live your best life, however you define it.”
Trend Themes
1. Performance-optimizing Supplements - The growing demand for high-quality supplements that can help consumers fine-tune their nutrition and optimize their performance presents opportunities for disruptive innovation in the supplement industry.
2. Nootropics and Cognitive Support Drinks - The increasing popularity of nootropics and cognitive support drinks as part of the Jock Fuel supplements line highlights the potential for disruptive innovation in the functional beverages industry.
3. Ready-to-go Energy - The addition of ready-to-go energy products to the Jock Fuel supplements line demonstrates the potential for disruptive innovation in the convenience food and beverage industry.
Industry Implications
1. Supplement Industry - The launch of the Jock Fuel supplements at The Vitamin Shoppe and the growing demand for high-performance supplements presents opportunities for disruptive innovation in the supplement industry.
2. Functional Beverages Industry - The inclusion of nootropics and cognitive support drinks in the Jock Fuel supplements line highlights opportunities for disruptive innovation in the functional beverages industry.
3. Convenience Food and Beverage Industry - The addition of ready-to-go energy products to the Jock Fuel supplements line presents opportunities for disruptive innovation in the convenience food and beverage industry.
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