Truly innovative and unique, the Jim Wehtje collection of x-ray photography is both inspiring and creative. Specializing in small-object transmissive x-ray photography, Wehtje used his skills to create this Seashell X-Ray Animal Art series.
Using a variety of different shapes and sizes of seashells, Jim Wehtje created pieces of intricate and intriguing works. Check out the gallery for a few of his artistic pieces.
Implications - There are a number of consumers who relish in having access to the unknown and unfamiliar. Often simple and unconventional experiences or items can be transformed to provide gratification for such consumers. Companies are constantly looking to produce innovative products, but often, items that already exist can be altered or depicted in alternative ways to allow consumers to encounter something new and unknown.