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Playful Lightweight Outerwear

Joe Fresh Partnered with Jillian Harris to Launch the Jilly Jacket

— August 20, 2019 — Pop Culture
Canadian fashion retailer Joe Fresh has recently partnered with former Bachelorette cast member and lifestyle influencer Jillian Harris to launch a limited-edition outwear piece -- the 'Jilly Jacket.'

The new jacket is part of Joe Fresh's new PrimaLoft collection, an outwear line that boasts thermal insulation to keep wearers warm during the cold months. The Jilly Jacket fuses form and function with its lightweight warmth and water resistant material. The jacket comes in a stunning pale pink that can be easily paired with any outfit.

In an effort to support women in need, Joe Fresh and Jillian Harris have partnered with Mamas For Mamas -- a national charitable organization that supports low-income mothers and their children -- to donate pieces from the PrimaLoft line to help those in need.
Trend Themes
1. Limited-edition Collaborations - Disruptive innovation opportunity: Fashion brands can partner with influencers to create exclusive and unique products, generating buzz and excitement among consumers.
2. Functional Lightweight Materials - Disruptive innovation opportunity: Develop advanced lightweight materials with functional properties like thermal insulation and water resistance, providing practicality without compromising style.
3. Socially Responsible Fashion - Disruptive innovation opportunity: Brands can align with charitable organizations to support women in need, creating positive impact and enhancing brand reputation.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Explore collaborations and limited-edition collections to create unique offerings and increase brand loyalty.
2. Textile Manufacturing - Disruptive innovation opportunity: Research and develop lightweight materials with enhanced functional properties to meet the growing demand for versatile and comfortable outerwear.
3. Charitable Organizations - Disruptive innovation opportunity: Partner with fashion brands to establish ongoing collaborations that support women in need, leveraging the power of fashion to drive positive social change.
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