Forevermark's 'I Take You, Until Forever' Shows Highs & Lows
Laura McQuarrie — July 3, 2019 — Lifestyle
References: forevermark & prnewswire
Countless engagement ring jewelry campaigns purposefully show couples sharing special moments together at the peak of their love, including Forevermark's I Take You, Until Forever campaign—although it also depicts some of the realities of being in a long-term, committed relationship as well. The campaign for the brand's Engagement & Commitment Collection offers a refreshingly real view of modern love and relationships and the vows that couples offer to one another.
While couples promise to share both good times and bad and navigate journeys of sickness and health together, few campaigns reflect these powerful words and the commitment they represent. Alongside couples laughing, smiling and sharing intimate moments, Forevermark's I Take You, Until Forever depicts a couple in the middle of a heated argument, reminding of the "beauty and reality of the vows that a couple makes to one another."
While couples promise to share both good times and bad and navigate journeys of sickness and health together, few campaigns reflect these powerful words and the commitment they represent. Alongside couples laughing, smiling and sharing intimate moments, Forevermark's I Take You, Until Forever depicts a couple in the middle of a heated argument, reminding of the "beauty and reality of the vows that a couple makes to one another."
Trend Themes
1. Realistic Engagement Jewelry Campaigns - The trend of showcasing the highs and lows of relationships in engagement jewelry campaigns presents an opportunity for brands to connect with consumers on a deeper, more authentic level.
2. Authentic Depictions of Modern Love - The trend of portraying the realities of long-term, committed relationships in engagement jewelry campaigns provides an opportunity for brands to resonate with couples seeking genuine and relatable representations of love.
3. Balancing Idealized and Realistic Imagery - The trend of combining moments of intimacy and vulnerability with traditional romantic imagery in engagement jewelry campaigns offers brands the chance to emphasize the full spectrum of a couple's journey.
Industry Implications
1. Jewelry Industry - The jewelry industry can capitalize on the trend of creating honest engagement jewelry campaigns to attract and engage customers who value authenticity and truthfulness in their relationships.
2. Advertising Industry - The advertising industry can leverage the trend of showcasing the highs and lows of relationships in engagement jewelry campaigns to create emotionally impactful and memorable campaigns that resonate with audiences.
3. Wedding Industry - The wedding industry can seize the opportunity presented by the trend of portraying the realities of long-term, committed relationships in engagement jewelry campaigns to offer couples products and services that align with their desire for genuine and relatable representations of love.
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