Flintstone Fashion

Pixie Geldof Channels Pebbles at Jeremy Scott's Spring 2010 Show

With hair so big it was reminiscent eighties hairband Mötley Crüe, Jeremy Scotts Spring 2010 collection left nothing open to interpretation with his blatant use of all that is, popular Hanna-Barbera cartoon, The Flintstones.

At Jeremy Scott's Spring 2010 runway show, models were decked out in the infamous black and orange, jagged fabric worn by Fred Flintstone complete with bones -- a la infant daughter Pebbles -- affixed to the base of their impossibly high, frizzed-out pony-tails.

While Jeremy Scott's Spring 2010 collection certainly created a fun showing and spectacle, I have my doubts as to the marketability of the collection. After all, as a society, we have already advanced from the era of the caveman and wearing these garments would feel something similar to regression.

Cartoon Couture
There is an opportunity to create a fashion line based on other popular cartoons and animations.
Retro Runway
Designers can capitalize on nostalgia by bringing retro styles back onto the runway.
Animated Accessories
Accessories and embellishments can be made into unique statement pieces inspired by popular cartoons.

Industries Being Reshaped

Fashion and Apparel
Fashion designers can innovate by incorporating cartoon and animation into their collections.
Entertainment
Animated characters can be used to create unique merchandise and accessories.
Advertising and Marketing
Cartoon and animation can be used in advertising campaigns to appeal to nostalgic consumers.
SCORE
3.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 39%
Freshness 8%

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