Susan Fang, an emerging designer brand, has unveiled a new collaboration with Crocs at its first-ever runway show at London Fashion Week. The designer revealed its newest collection, which comprised tulle dresses and skirts, alongside a new collaboration with Crocs’ that sees the ‘Classic Crush Clog’ reimagined in two new colorways. The footwear silhouettes have been reworked to now offer a matte beige and black finish, that is contrasted by a glossy midsole unit. The black colorway comes with Susan Fang-inspired ‘Jibbitz’ charms that resemble translucent flowers, while the beige keeps things minimal.
The Susan Fang x Crocs collaboration has not received a release date as of yet, but interested consumers can take advantage of the London Fashion Week visuals for a preview of the forthcoming launch.
Image Credit: Daniele Oberrauch, Gorunway.com
Key Themes Behind This Trend
- High-fashion Clogs
- The combination of fashion and utilitarianism present the opportunity to create more luxurious versions of traditionally functional items.
- Collaborative Footwear
- Exploring partnerships with well-established brands can open up new markets and introduce unique designs to consumers.
- Creative Charms
- Personalizing footwear with unique and creative charms can help to differentiate products and create brand loyalty.
Where This Applies
- Fashion
- Incorporating functional, utilitarian styles into high fashion design can redefine traditional garments and accessories.
- Footwear
- Partnering with designers to create unique and limited-edition footwear options can help to increase brand awareness and interest.
- Accessories
- Creative and personalized charms or embellishments can be used to add interest and unique flair to a variety of accessory products.
