Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

BusinessWeek: Jeremy Gutsche's EXPLOITING CHAOS Featured

— September 9, 2009 — About
BusinessWeek recently featured Jeremy Gutsche’s book, EXPLOITING CHAOS. The article, entitled “Exploiting Chaos—and Celebrating Failure” marvels at the idea discussed within the pages of the book that claims that failure is an ingredient for success.

Check out the article below.

Exploiting Chaos—and Celebrating Failure

Posted by: Jessie Scanlon

In the run-up to President Obama’s speech to school children, NPR’s “Talk of the Nation” hosted a conversation with two high school principals. Both were clearly smart, empathetic, and hardworking. But my shoulders froze when I heard one of them say, “we don’t accept failure.”

Where would we be if Thomas Edison, who failed one thousand times before he invented the lightbulb, had been told that failure is unacceptable?

The reality is that that principal isn’t alone in his thinking. Our educational system, our culture more broadly, and yes—most corporations—demonize failure. Yet the individuals and companies that have learned to expect failure and to learn from it, are often incredibly successful.

The Edison example and its lesson on the value of failure is but one from the new book by innovation expert and trend guru Jeremy Gutsche called Exploiting Chaos. (To see a slide show of 24 ideas from the book, click here.)

“In times of chaos,” Gutsche writes, “the deck gets reshuffled and the rules of the game are changed. To thrive, companies must learn not to create structure and stability, but rather, to adapt quickly.” Gutsche offers readers four tactics to improve their ability to adapt quickly: develop a culture of revolution, identify opportunities by trend hunting, use proven innovation practices such as ideation and prototyping, and create viral marketing.

The book is a quick read, with lots of graphics, oversized headlines on each page, and memorable quotes from the likes of Peter Drucker, Warren Buffet, and Steve Jobs. It is designed so that one could just flip through the pages reading the headlines, though the most interesting material requires a a full reading.

Perhaps the most original material comes in the section on trend hunting, which isn’t surprising given that Gutsche is the founder of, a network/guide to the hip and new that boasts 10 million monthly views. Gutsche teaches readers how to find new trends and walks them through a business challenge—design a hip hotel—to show, specifically, how trends can be used to develop and hone a unique new offering.

Though as I realized when I heard the high school principal talk about not accepting failure, even the book’s less original lessons—such as “Make failure a part of every day”—are worth being reminded of.