The humanitarian-based clothing brand Jedidiah supports ethical projects through the retail of their fashionable apparel. As part of the 'Made for Good' brands, Jedidiah effects a positive influence throughout the world by aligning retail with cultural change.
Each season the company pairs up with a successful non-profit organization to help raise money. The pieces are all tied to and inspired by the individual cause.
Previous accomplishments include raising over $24, 218 for the Armor organization, a group that provides safe and secure housing for individuals living in extreme poverty. Jedidiah's motivation is driven by their approach of "artistically connecting apparel to social causes." The pieces are all quality assured, endowing hipster fashion with something more than a contemporary fashion phase.
Contact Information
Jedidiah website
Jedidiah on Facebook
Jedidiah on Twitter
Key Themes Behind This Trend
- Humanitarian-based Fashion
- Fashion brands can align their retail with cultural change by supporting ethical projects and creating pieces inspired by social causes.
- Collaborative Fundraising
- Successful non-profit organizations can partner with fashion brands to raise money and awareness through the sale of limited edition pieces tied to the cause.
- Conscious Consumerism
- Consumers are increasingly seeking out brands that have a social or environmental purpose, presenting an opportunity for fashion brands to differentiate themselves through their charitable endeavors.
Where This Applies
- Fashion
- Fashion brands can differentiate themselves and attract conscious consumers by aligning their retail with social causes and supporting ethical projects through limited edition pieces.
- Non-profit
- Successful non-profit organizations can broaden their reach and raise money and awareness by collaborating with fashion brands in creating limited edition pieces tied to their cause.
- Marketing
- Fashion brands can effectively market their products and appeal to conscious consumers by incorporating purpose-driven messaging and showcasing their charitable endeavors.
