London-based streetwear imprint Jehucal introduces its latest collection made in collaboration with Scottish whiskey brand Chivas Regal. Together, the duo launches a new capsule that features 10 items in total. The streetwear brand is known for its relaxed graphic tees and tracksuits -- all of which are detailed with embroidery and unique print details.
Now, it is joined by a new varsity jacket and a selection of tees and accessories as well. The varsity jacket is a heavyweight design with an 800GSM design that has a 100% full-grain leather material that makes up the sleeves for a premium feel. It is also detailed with a slew of custom patches that are seen at the dropped shoulders and slightly cropped waist.
Image Credit: Jehucal, Chivas Regal, <a rel='nofollow' href='https://hypebeast.com/2022/11/jehucal-chivas-regal-collaboration-fall-winter-2022'>hypebeast</a>, <a rel='nofollow' href='https://jehu-cal.com/'>jehu-cal</a>
What's Driving This Trend
- Collaborative Streetwear
- There is an opportunity for brands to collaborate with fashion labels to create unique streetwear collections.
- Premium Material Jackets
- The use of premium materials, such as 100% full-grain leather, in jacket design can create a higher-end product with increased value.
- Customized Patches
- Brands can innovate with custom-designed patches to add unique elements to clothing, accessories, and even packaging.
Who This Affects Most
- Fashion and Apparel
- The fashion and apparel industry can explore collaborations and the use of premium materials and customized patches to create unique products.
- Alcohol and Beverage
- Alcohol and beverage brands can expand their reach and brand awareness by collaborating with fashion and apparel labels in the creation of capsule collections.
- Design and Printing
- The design and printing industry has an opportunity to offer custom patch services to brands and apparel manufacturers for a unique touch in product design.
