Jason Verlaine Sings About Scents in "The Perfume Bomb"
Tisah Tucknott — June 18, 2009 — Pop Culture
References: jasonverlaine & funnyordie
Jason Verlaine has voiced his opinion on women who wear too much perfume in this hilarious music video for his song “The Perfume Bomb.â€
He sings about Cindy, a local coffee lady who smells like a birthday cake. Apparently Cindy fell in love with her perfume bottle, and inspired Jason Verlaine to dedicate this song to her.
Implications - Any person who has ever had to deal with a friend or acquaintance who was a little too liberal with their perfume/cologne will definitely find this humorous viral appealing. Where it really will hit home, however, is with companies eager to make a cultural connection with their customers. By showing them that they understand the things that bother them, a company could create a commercial similar to this satirical piece in order to really hit home with their target market.
He sings about Cindy, a local coffee lady who smells like a birthday cake. Apparently Cindy fell in love with her perfume bottle, and inspired Jason Verlaine to dedicate this song to her.
Implications - Any person who has ever had to deal with a friend or acquaintance who was a little too liberal with their perfume/cologne will definitely find this humorous viral appealing. Where it really will hit home, however, is with companies eager to make a cultural connection with their customers. By showing them that they understand the things that bother them, a company could create a commercial similar to this satirical piece in order to really hit home with their target market.
Trend Themes
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Scent Sensitivity — Opportunity for businesses to develop fragrance-free products and marketing campaigns that cater to consumers who are sensitive to strong scents.
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Humorous Viral Marketing — Opportunity for companies to create light-hearted and relatable content that resonates with their target audience and enhances brand engagement.
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Customer-centric Advertising — Opportunity for brands to connect with consumers by addressing their concerns and annoyances, showcasing empathy and understanding in their advertising.
Industry Implications
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Fragrance Industry — Disruptive innovation opportunity lies in developing innovative fragrance technologies that offer customizable scent intensity for individual preferences.
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Marketing and Advertising — Disruptive innovation opportunity for agencies to create humorous and relatable marketing campaigns that resonate with consumers and drive brand loyalty.
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Personal Care Products — Opportunity to create fragrance-free personal care products and promote them as an alternative for consumers with scent sensitivities.
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