JASON cosmetics has been around since 1959 and the social business has essentially pioneered the natural cosmetics care industry. It's more than simply a makeup company; they offer products for the whole family including essentials such as toothpaste, sunscreen and deodorant.
"A group of independent thinkers drew upon the pioneering spirit that was so much a part of their California heritage and set out on a road of rediscovery," write JASON cosmetics on the story of how the company got started. "Theirs was a path back to natural ingredients proven safer and proven to work together in naturally effective ways."
JASON was founded at a time in which cosmetics companies were all about intense chemicals and styles and they wanted to offer something different in essence and something less harsh in terms of ingredients.
Key Themes Behind This Trend
- Natural Cosmetics Care
- The trend of using natural and safe ingredients in cosmetics care has disrupted the traditional and harsh chemical approach.
- Family-oriented Products
- Creating products that are suitable for all members of the family has disrupted the traditional approach of targeting specific age or gender groups.
- Rediscovering Natural Ingredients
- The rediscovery of natural ingredients and their effectiveness has disrupted the reliance on synthetic and artificial chemicals.
Where This Applies
- Cosmetics
- The cosmetics industry can innovate by incorporating natural and safe ingredients into their products, in line with growing consumer demand for healthier options.
- Personal Care
- The personal care industry can innovate by expanding their product line to offer family-oriented and natural options, filling a gap in the market for consumers seeking tailored and environmentally friendly solutions.
- Health and Wellness
- The health and wellness industry can incorporate natural and effective ingredients into their offerings, aligning with consumer desires for safer and more holistic approaches to self-care.
