What could possibly be more attractive and fun than five men showing you affection whilst promoting for a bubble bath product? Japanese bath company Kao introduces a new form of publicity and marketing of its new 'Bubccino bubble bath' by hiring hunky foreign men in nothing but bathrobes to sandwich the women of Japan and embracing them all across major cities in Japan, including Sendai, Tokyo, Osaka, Fukuoka, Hiroshima, Sapporo and Nagoya. Women, or men alike, can choose from three different experiences: the hug, the wall grab and the "there, there."
Not only are the women of Japan able to snuggle up with hotties, they also get free samples and a postcard of the five robed men. This form of promotion is genius as it incorporates the 'warm and cozy' element into the entire bathing experience.