MyKirei by KAO is launching its first wellness products this week, inspired by the centuries-old concept of onsen, natural geothermal hot springs found throughout Japan. The brand introduces the Onsen Therapy Soothing Mineral Bath Soak and Soothing Steam Eye Mask to provide relaxation and rejuvenation to the body and mind.
The Soothing Mineral Bath Soak, infused with the bright, woody fragrance of Japanese Hinoki, recreates the onsen experience to calm and renew. Rich in carbonic acid and health-infusing minerals, this soak leaves skin feeling soft and refreshed, relieving tired muscles and stress for deep relaxation and restful sleep.
The Soothing Steam Eye Mask is a portable remedy for tired eyes and strain from screen time. Infused with Japanese Hinoki fragrance, this mask relieves tension and stress, soothing tired eyes and reducing the appearance of puffiness. Featuring unique mineral-based steam cell technology, the mask provides immediate refreshment and relaxation.
Priced at $15 each, with packages containing five products, these new wellness offerings are available at mykirei.com.
Key Themes Behind This Trend
- Onsen-inspired Wellness Products
- The popularity of onsen-inspired wellness products for at-home spa treatments creates an opportunity for brands to incorporate natural, Japanese ingredients into their products.
- Portable Wellness Remedies
- Convenient and travel-sized beauty and wellness products are becoming popular as consumers look for ways to care for themselves while on the go.
- Mineral-based Beauty and Wellness Products
- The use of minerals in beauty and wellness products is growing as consumers look for natural and holistic remedies for stress and anxiety.
Where This Applies
- Beauty Industry
- Brands in the beauty industry can incorporate natural Japanese ingredients and mineral-based formulas to create unique wellness products that cater to the rising demand for at-home spa treatments.
- Wellness Industry
- The wellness industry can create new portable wellness products for the busy consumer seeking on-the-go relaxation, using natural ingredients and tapping into the popularity of Japanese onsen spas.
- Travel Industry
- As consumers seek wellness practices when on-the-go, the travel industry can create partnerships with wellness brands to offer in-room spa treatments and amenities that incorporate the benefits of onsen-inspired natural ingredients for travelers.
