Lush Debuts Ippuku Bath Bombs Inspired by Japanese Bathing Tradition
Grace Mahas — May 30, 2023 — Fashion
References: lushusa
Global cosmetics brand Lush unveils its newest creation, the Ippuku Bath Bombs. Inspired by the Japanese practice of taking brief breaks, "Ippuku" represents a moment of serene tranquillity amidst daily hustle. These handcrafted bath bombs incorporate traditional Japanese ingredients, offering a restorative bathing experience.
Available online from June 1st and in physical stores from June 12th, Lush's Ippuku bath bombs are designed to provide a small, yet powerful dose of refreshment. Developed in collaboration with Lush's creative team in Japan, the bath bombs blend traditional Japanese ingredients into a form of bathing artistry. The Ippuku Ryo set, designed to cool and balance the body, includes bath bombs enriched with seaweed and mood-boosting scents reminiscent of forest bathing scenes. The Ippuku Dan set is designed to warm the body and evoke sensations of comfort and invigoration.
Available online from June 1st and in physical stores from June 12th, Lush's Ippuku bath bombs are designed to provide a small, yet powerful dose of refreshment. Developed in collaboration with Lush's creative team in Japan, the bath bombs blend traditional Japanese ingredients into a form of bathing artistry. The Ippuku Ryo set, designed to cool and balance the body, includes bath bombs enriched with seaweed and mood-boosting scents reminiscent of forest bathing scenes. The Ippuku Dan set is designed to warm the body and evoke sensations of comfort and invigoration.
Trend Themes
1. Japanese-inspired Beauty Products - The trend of incorporating traditional Japanese ingredients into beauty products provides an opportunity for innovation in the global cosmetics industry.
2. Holistic Spa Experiences - The trend of creating restorative experiences with bath products offers opportunities for disruptive innovation in the spa and wellness industry.
3. Mental Health in Product Design - The trend of incorporating mood-boosting scents into bath products reflects an opportunity to prioritize mental health in product innovation, across various industries.
Industry Implications
1. Cosmetics - Lush's Ippuku Bath Bombs exemplify how the Japanese beauty industry can inspire innovation in the global cosmetics market.
2. Spa and Wellness - Lush's Ippuku Bath Bombs offer an opportunity for the spa and wellness industry to incorporate traditional Japanese ingredients into restorative experiences.
3. Home and Self Care - Lush's Ippuku Bath Bombs reflect an opportunity for the home and self-care industry to incorporate holistic mental health care into product design and development.
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