This just may be the grossest thing you’ve read about all day! Jammie Nicholas has created a perfume from his own feces and named it SURPLUS. He sells the bottled perfume for $80 each and has actually sold 25 out of the 85 he has produced. Jammie Nicholas states that the idea came about while he was reading a book by Dominique Laporte called The History Of Shit.
VICE asks Jammie Nicholas if he had to spend a lot of time collecting his specimens to which Nicholas replies, “No, I didn’t need to get that much. It was pretty quick actually. It took me about a week to extract the ‘essential oils’ from the ‘various raw materials’.” I can’t even imagine what this eau de toilette smells like and I don’t think I want to find out--but if you're interested, I suggest checking out the gallery.
Why This Trend Is Growing
- Bio-extraction
- There is a disruptive innovation opportunity in the bio-extraction industry to explore new ways of extracting essential oils from unconventional sources.
- Niche Fragrances
- The niche fragrance industry could benefit from disruptive innovation by pushing boundaries and exploring unconventional scents and ingredients.
- Eco-friendly Perfumes
- Disruptive innovation in the eco-friendly perfume industry could involve sustainable sourcing and manufacturing practices, utilizing unconventional natural materials.
Industries Being Reshaped
- Fragrance
- There is a disruptive innovation opportunity in the fragrance industry to explore unconventional and provocative scents, appealing to niche markets and pushing creative boundaries.
- Cosmetics
- Disruptive innovation in the cosmetics industry could involve the development of unique and unconventional products, catering to niche and adventurous consumer preferences.
- Sustainable Products
- The sustainable products industry could benefit from disruptive innovation by exploring unconventional and eco-friendly materials, pushing boundaries in terms of product offerings.
