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Immersive Digital NYE Experiences

Jamestown Lets You Ring in 2021 Virtually from Times Square

— December 17, 2020 — Lifestyle
To help individuals ring in 2021, Jamestown–the owner of One Times Square–launched an immersive digital experience that will "bring the party to you." Dubbed VNYE (Virtual New Year's Eve), the digital event will offer music, gaming, and art, all available through technology in the safety of your home.

“In a year of cancellations, there’s one party that can’t be postponed. We were inspired to create a place for everyone, everywhere to gather safely to celebrate as we welcome in the New Year,” says Michael Phillips, President of Jamestown. “VNYE offers an immersive virtual world from the epicenter of New Year’s Eve—Times Square.”

The VNYE event is set in the iconic ball drop location, Times Square. The digital experience offers exclusive in-app concerts from artists like Chloe Gilligan (“Go”), Armani White (“Onederful”) and Alex Boyé (“Bend Not Break”). Moreover, gamers can enjoy the gaming contests from Ultimate Gamer, and art-lovers can appreciate the digital art gallery featuring works from 45+ contemporary artists. Lastly, the team joined forces with brands like AWS, Twitch and NASA, to allow users at home to connect with people all over the world and "bring in the New Year in a way never done before!"

Image Credit: Jamestown
Trend Themes
1. Virtual Event Experiences - The trend of immersive digital experiences, like the VNYE event, opens opportunities for businesses to create similarly safe and engaging experiences.
2. Remote Entertainment - As people continue to stay home, industries like music and gaming have opportunities to innovate to offer remote and interactive experiences.
3. Digital Art Galleries - The integration of virtual art exhibitions into immersive digital experiences is a trend that offers opportunities for the art and technology industries to collaborate and create new experiences.
Industry Implications
1. Event Planning Industry - The event planning industry can leverage immersive digital technologies to create safe and engaging events that go beyond traditional in-person gatherings.
2. Music Industry - The music industry has the opportunity to create more interactive and remote concerts using virtual reality technologies.
3. Art and Technology Industries - The integration of virtual art exhibitions into immersive digital experiences is a trend that offers opportunities for the art and technology industries to collaborate and create new experiences.
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