KAPITAL's SS19 Series Celebrates Jamaican Culture and Bob Marley
References: kapital.jp & hypebeast
Japanese streetwear imprint KAPITAL introduces its Spring/Summer 2019 collection centering around Jamaican culture and Bob Marley. The series of apparel draws a strong influence from the island and it translates through bold patterning and color-blocking designs in hues of Jamaica's national colors of yellow, green, and red. The label's branding accents showcase the notable smiley face motif and the signature 'FARMY' prints. To correlate to the overarching theme, there are prints that recall Bob Marley's 'Talkin' Blues' live album accompanied by thematic patchwork.
Some details include boro-stitching, washed finishes, and distressed cuts. This adorns pieces including largely fitted baseball shirts, chinos, shirt-jackets, and woven pants, and sarouel pants. The KAPITAL Spring/Summer 2019 collection is now available for purchase online at KAPITAL.
Some details include boro-stitching, washed finishes, and distressed cuts. This adorns pieces including largely fitted baseball shirts, chinos, shirt-jackets, and woven pants, and sarouel pants. The KAPITAL Spring/Summer 2019 collection is now available for purchase online at KAPITAL.
Trend Themes
1. Cultural Streetwear - Opportunity for brands to partner with different cultures to create unique streetwear collections.
2. Music-inspired Fashion - Opportunity for fashion brands to create collections that pay tribute to iconic musicians that have impacted popular culture.
3. Eco-friendly Urban Wear - Opportunity for fashion brands to embrace eco-friendly materials and create sustainable streetwear collections.
Industry Implications
1. Fashion - Apparel brands can create culturally inspired streetwear collections for consumers interested in unique and meaningful fashion.
2. Music - The music industry has the opportunity to partner with fashion brands to create merchandise and clothing inspired by iconic musicians.
3. Sustainability - Apparel brands can take advantage of the growing demand for sustainable fashion and create eco-friendly urban wear collections.
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