NEEDLES, a streetwear label founded by Keizo Shimizu, has officially unveiled its Spring/Summer 2022 collection, which centers around a sleek Rastafari-themed tracksuit. The new tracksuit look draws directly from the Africa-centered religion that first developed in the 1930s and later spread around the world due, in large part, to the success of Bob Marley's music.
As a result, the new Poly Smooth Track Jacket and Track Pants come donning red, green, and gold stripes atop a slick, slightly shiny black base. In addition, the NEEDLES signature butterfly logo is placed on the jacket's left breast and on the left pocket of the pants. Currently, both pieces are available at select BEAMS Japan stores, including BEAMS Harajuku and BEAMS Japan.
Image Credit: Beams
Why This Trend Is Growing
- Rasta-themed Tracksuits
- The incorporation of cultural and religious themes in fashion as a means of highlighting global diversity and inclusion
- Streetwear Fashion
- The growing popularity and influence of streetwear fashion as a global clothing trend and cultural phenomenon
- Sustainable Fashion
- The rise of sustainable and eco-friendly materials in clothing production as a means of reducing environmental impact
Industries Being Reshaped
- Fashion
- The fashion industry's potential for tapping into and promoting diverse cultural influences in fashion design and production
- Music
- The impact of music on fashion trends and the potential for collaborations and partnerships between music and fashion industries
- Retail
- The potential market and revenue growth for retailers that offer clothing items that cater to diverse cultural and religious themes
