Haunting Chromatic Editorials

The Jalouse September 2013 Spread is Eerily Stunning

This Jalouse September 2013 editorial is the perfect combination between a stunning spread, and a crazy, eerie looking back-story.

Typically, editorials are designed in order to relay a message or a story, and although this spread is difficult to read, there is something naturally haunting about the setting. The shoot takes place in an old building, and everything from the furniture to the walls looks ancient.

The model is dressed in stunning couture, and she has on a color palette that touches on a number of different shades. She also has a graphic headpiece that is eerie and tough looking. The makeup in this shoot is what alludes to the crazy mental state. The model has over-sized red lips, and her multi-colored eye shadow looks purposely messy.

The Jalouse September 2013 editorial shows that it's okay to be scary, and it is possible to look fabulous at the same time.

Eerie Fashion Editorials
Elevating fashion spreads with haunting and eerie aesthetics opens up opportunities for innovative storytelling and brand positioning in the fashion industry.
Ancient Setting Design
Incorporating elements of ancient aesthetics in set design for editorials presents disruptive opportunities for interior design and home decor industries to rejuvenate traditional styles with a haunting twist.
Graphic Makeup Expression
Exploring avant-garde and unconventional makeup styles, like over-sized red lips and messy multi-colored eye shadow, creates disruption and innovation avenues for the cosmetics and beauty industry to push boundaries and inspire new looks.

Industries Being Reshaped

Fashion Industry
Haunting and eerie fashion editorials open up disruptive innovation opportunities in storytelling and brand positioning within the fashion industry.
Interior Design Industry
Incorporating elements of ancient aesthetics in editorial set design presents disruptive innovation opportunities for the interior design industry to refresh traditional styles with haunting and eerie twists.
Cosmetics and Beauty Industry
Exploring avant-garde and unconventional makeup styles in fashion editorials creates room for disruptive innovation and boundary-pushing within the cosmetics and beauty industry.
SCORE
5.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 63%
Freshness 8%

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