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Intentionally Viral Videos

'Une Fille Comme Les Autres' by Jalouse Magazine is a Parisian Dream

— January 23, 2012 — Marketing
'Une Fille Comme Les Autres' is a short film starring model Ashley Smith by Matthew Frost for Jalouse, a French fashion magazine. The video is an attempt by the magazine at viral marketing, which Frost playfully explains as he narrates the video in English (with French subtitles).

Frost describes the choice of model Smith as being both cute and sexy, so that the video would appeal to both men and women. The short clip follows her on an average day as she gallivants around Paris, shopping at bookstores, seeing friends and changing outfits several times with, as Frost describes it, a 1960s Godard spirit. Finding hipster love for the night with a charming French boy she first eyed at the bookshop, she's finally seen leaving her apartment the next morning, a copy of Jalouse in hand as her jealous neighbor looks on.
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