Pipers Crisps' Newest Flavor Celebrates Globally Inspired Ingredients
Laura McQuarrie — January 9, 2018 — Lifestyle
References: piperscrisps & barmagazine
Pipers Crisps recently added a new jalapeño dill potato chip variety to its flavorful range of snacks, driven by a desire to offer a spicy, globally inspired new product.
Location plays a large part in the ingredients that are selected to go into Pipers Crisps, as evidenced by flavors such as Atlas Mountains Wild Thyme & Rosemary or Burrow Hill Cider Vinegar & Sea Salt. This new globally influenced flavor features jalapeño peppers from Delicias in the northern Mexican state of Chihuahua, combined with dill for an aromatic, herbaceous taste.
The Jalapeño & Dill flavor from Pipers Crisps is its first new flavor to be launched since 2016. The flavor is positioned to be a refreshingly spicy one that will be favored by both bars and Millennials.
Location plays a large part in the ingredients that are selected to go into Pipers Crisps, as evidenced by flavors such as Atlas Mountains Wild Thyme & Rosemary or Burrow Hill Cider Vinegar & Sea Salt. This new globally influenced flavor features jalapeño peppers from Delicias in the northern Mexican state of Chihuahua, combined with dill for an aromatic, herbaceous taste.
The Jalapeño & Dill flavor from Pipers Crisps is its first new flavor to be launched since 2016. The flavor is positioned to be a refreshingly spicy one that will be favored by both bars and Millennials.
Trend Themes
1. Globally-inspired Snacks - There is an opportunity for food companies to develop new globally-inspired snack flavors that will appeal to adventurous eaters.
2. Spicy Snacks - The popularity of spicy snacks creates an opportunity for companies to capitalize on this trend by introducing new spicy snack flavors.
3. Herbal Snacks - With the introduction of jalapeño dill flavored chips, there is an opportunity for food companies to create new herbal snack flavors, appealing to consumers who appreciate unique and flavorful herbs.
Industry Implications
1. Snack Food Industry - The snack food industry has an opportunity to cater to consumers who desire unique and adventurous flavors, by developing globally-inspired and spicy snack options.
2. Food and Beverage Industry - The food and beverage industry can capitalize on the trend of globally-inspired flavors, by introducing new globally-influenced meal and beverage options in restaurants and retail locations.
3. Millennial-focused Bars - Bars that focus on Millennial clientele have an opportunity to offer unique globally-inspired snacks, such as Pipers Crisps' jalapeño dill flavor, providing an exciting snacking experience for young adults who are adventurous and enjoy trying new things.
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