Telling Time with Words

It's About Time

InsightOutsight are known for their cool designs to everyday products. The 'It's about time' clock is one of their funky products that tells time using words rather than numbers.

The idea behind this concept came from observing how people actually describe time. Like in this picture here, if it was 11:49 you would probably probably say 'it's nearly twelve'. The clock also describes the time in terms of 'nearly', 'quarter past', 'nearly half', 'half', 'just gone half', 'quarter to', or 'just gone'.

Also check these out:

Word-based Time Telling
Opportunity for creating innovative clocks that use words instead of numbers to tell time.
Personalized Time Description
Potential for developing clocks that adapt to individual preferences in describing time.
Alternative Time Presentation
Possibility for introducing unconventional ways of presenting time with unique clocks.

Sectors Adopting This

Consumer Electronics
Opportunity for consumer electronics companies to create word-based clocks as unique time-telling devices.
Home Decor
Potential for home decor industry to offer personalized and unconventional clocks that add a unique touch to interiors.
Gifts and Novelties
Possibility for companies in the gifts and novelties industry to develop creative and eye-catching word-based clocks for gifting purposes.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 16%
Activity 46%
Freshness 8%