Kolle Rebbe came up with a clever packaging concept for 3M's invisible scotch tape.
Cultivating an interesting brand identity for functional, and generally unglamorous products, such as tape, can be difficult to do. Kolle Rebbe's design for this scotch-branded tape hinges upon its "invisible" property, packaging it so that the box appears to be completely empty. With the 'Magic Tape' logo emblazoned on the front, the box is whimsical and fun.
The five rolls of tape inside the box are concealed with the help of a cleverly placed angled mirror. The packaging's inventive use of an old trick (to keep the "magic" metaphor going) won Kolle Rebbe a 2014 CLIO award, which is a pretty big deal in the world of advertising.
Why This Trend Is Growing
- Functional Product Branding
- The use of creative packaging can elevate the brand identity and perception of functional products, creating a potential trend in improved branding for these types of products.
- Invisible Packaging
- The use of invisible packaging, or packaging that appears to be empty, can create a sense of intrigue and fun for consumers, leading to potential disruptive innovation opportunities in packaging design.
- Innovative Use of Mirrors
- The use of mirrors as a packaging design element, such as in the invisible Scotch tape packaging, can create opportunities for unique and inventive packaging ideas.
Industries Being Reshaped
- Office Supplies
- The packaging and branding of office supplies, such as tape, can be improved through the use of creative packaging and branding strategies, potentially disrupting the office supplies industry.
- Advertising and Marketing
- The use of innovative packaging design, such as the invisible Scotch tape packaging, can create opportunities for disruptive advertising and marketing strategies in various industries.
- Packaging Design
- Innovative packaging design, such as the use of mirrors and invisible packaging, can disrupt the packaging industry by creating new and unique packaging concepts.
