Kolle Rebbe came up with a clever packaging concept for 3M's invisible scotch tape.
Cultivating an interesting brand identity for functional, and generally unglamorous products, such as tape, can be difficult to do. Kolle Rebbe's design for this scotch-branded tape hinges upon its "invisible" property, packaging it so that the box appears to be completely empty. With the 'Magic Tape' logo emblazoned on the front, the box is whimsical and fun.
The five rolls of tape inside the box are concealed with the help of a cleverly placed angled mirror. The packaging's inventive use of an old trick (to keep the "magic" metaphor going) won Kolle Rebbe a 2014 CLIO award, which is a pretty big deal in the world of advertising.