Invisible Dry Shampoos

Garnier's Oil-Absorbing Dry Shampoo Volumizes & Refreshes

Garnier created a new Invisible Dry Shampoo that helps to keep hair feeling fresh and free of residue in between washes. The silicone-free Garnier Fructis Invisible Dry Shampoo formula is beneficial for absorbing oil with rice starch and leaving hair smelling clean thanks to scents like Coco Colada, Melton-tini, Mint Mojito and Yuzu Fizz.

The dry shampoo products are useful for instantly absorbing oil and boosting freshness for 24 hours. Unlike some other dry shampoos that are packaged in bottles or spray containers, these ones won't leave behind a visible residue—using the Garnier Fructis Invisible Dry Shampoo is as simple as spraying the product, massaging it into the roots and brushing it through the strands for an instant style refresh.

Image Credit: Garnier

Invisible Dry Shampoos
Opportunity for the development of more invisible dry shampoo products that effectively absorb oil and leave no visible residue.
Oil-absorbing Hair Products
Disruptive innovation potential in creating hair products that effectively absorb oil and keep hair smelling clean for extended periods of time.
Convenient Hair Refresh Solutions
Opportunity to develop easy-to-use hair refresh products that provide instant style and freshness between washes.

Where This Applies

Cosmetics and Personal Care
Cosmetics and personal care industry can explore developing innovative dry shampoo formulas and packaging to meet the demand for invisible and residue-free products.
Hair Care
Hair care industry can invest in research and development to create oil-absorbing hair products that offer long-lasting freshness and fragrance without leaving visible residue.
Beauty and Grooming
Beauty and grooming industry can capitalize on the demand for convenient hair refresh solutions by introducing innovative and user-friendly products for quick and easy on-the-go use.
SCORE
2.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 38%
Activity 25%
Freshness 9%